Start free. Scale as you grow.

One message = one AI-generated reply to a customer. Customer messages (incoming) are free and don't count toward your limit. So if a customer sends 3 messages and your AI sends 3 replies, that's 3 messages counted.

Your AI will stop replying and customers will receive a polite message saying the business will respond during working hours. You can upgrade your plan anytime to increase your limit. No data is lost — conversations are preserved.

Enterprise plan lets you use your own API keys from OpenAI, Anthropic, AWS Bedrock, or any supported provider. You pay the AI provider directly at their rates — Botline doesn't mark up or touch your AI costs. This is ideal for companies with existing AI budgets or specific compliance requirements.

Yes! Upgrade or downgrade at any time. When you upgrade, you get the new features immediately. When you downgrade, changes take effect at the end of your current billing cycle. No penalties, no lock-in contracts.

For the standard connection (Evolution API / Baileys), there are no WhatsApp fees — it's completely free. Enterprise plan users who opt for the official Meta Cloud API will pay Meta's standard per-conversation rates directly to Meta. Botline never charges per-message fees.

Yes! Enterprise plan includes custom onboarding where our team sets up your AI agent, configures your knowledge base, and trains the bot on your specific business. For Pro plan users, we offer a one-time setup service for $199 — contact us for details.